Privacy Policy

The following privacy policy applies to the use of our online offering www.belution.de (hereinafter “website”). We attach great importance to data protection. The collection and processing of your personal data is carried out in compliance with the applicable data protection regulations, in particular the General Data Protection Regulation (GDPR).

Thias Data Privacy information applies to data processing by:

BELUTION Messe.Event.Design. Owner Marco A.Beck e.K.
Ste.-Foy-Str. 10
65549 Limburg an der Lahn

Contact person: Marco André Beck, available at info@belution.de

Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you visit our website www.belution.de, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is collected without any action on your part and stored until it is automatically deleted:

• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the accessed file,
• the website from which access was made (referrer URL),
• browser used and, if applicable, the operating system of your computer and the name of your access provider.

The aforementioned data is processed by us for the following purposes:

• Ensuring a smooth connection to the website,
• Ensuring a comfortable use of our website,
• evaluating system security and stability and
• for other administrative purposes.

The legal basis for data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about your person.

We also use cookies and analysis services when you visit our website. You can find more detailed explanations on this in sections 4 and 5 of this privacy policy.

b) When using our contact or application form

If you have questions of any kind, we offer you the opportunity to contact us using the forms provided on the website. It is necessary to provide a valid e-mail address so that we know who sent the request and can respond to it. Further information can be provided voluntarily depending on the type of inquiry.

Data processing for the purpose of contacting us is carried out in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR on the basis of your voluntarily given consent. The personal data collected by us for the use of the contact form will be automatically deleted after your inquiry has been dealt with.

Forwarding of data

Your personal data will not be transferred to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

• you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,
• the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
• in the event that there is a legal obligation for the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, and
• this is legally permissible and necessary for the processing of contractual relationships with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR.

Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookie that results in each case in connection with the specific end device used. However, this does not mean that we obtain direct knowledge of your identity.

On the one hand, the use of cookies serves to make the use of our website more convenient for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website.

These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already visited us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you (see section 5). These cookies enable us to automatically recognize that you have already visited our website when you visit it again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically.

However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

Google Analytics 4

If you have given your consent, Google Analytics 4 is used on this website, a web analysis service provided by Google LLC. The responsible entity for users in the EU/EEA and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Type and Purpose of Processing

Google Analytics uses cookies that enable an analysis of your use of our website. The information collected via cookies about your use of this website is generally transmitted to a Google server in the USA and stored there.

In Google Analytics 4, IP address anonymization is enabled by default. Due to IP anonymization, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser within the scope of Google Analytics is not merged with other data from Google.

During your website visit, your user behavior is recorded in the form of "events." Events can include:

• Page views
• First visit to the website
• Start of session
• Visited web pages
• Your "click path", interaction with the website
• Scrolls (whenever a user scrolls to the bottom of the page (90%))
• Clicks on external links
• Internal search queries
• Interaction with videos
• File downloads
• Seen / clicked ads
• Language setting

Additionally, the following is collected:

• Your approximate location (region)
• Date and time of the visit
• Your IP address (in shortened form)
• Technical information about your browser and the devices you use (e.g., language setting, screen resolution)
• Your internet provider
• The referrer URL (via which website / advertising medium you came to this website)
• Purposes of processing

On behalf of the operator of this website, Google will use this information to evaluate your use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyze the performance of our website and the success of potential marketing campaigns.

Recipients

Recipients of the data are/may be

• Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as processor under Art. 28 GDPR)
• Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
• Alphabet Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Data Transfer to Third Countries

On July 10, 2023, the European Commission adopted its adequacy decision for the USA. Google LLC is certified under the EU-U.S. Privacy Framework. Since Google servers are distributed worldwide and a transfer to third countries (e.g., Singapore) cannot be completely ruled out, we have also concluded the EU Standard Contractual Clauses with the provider.

Storage Duration

The data we send and that is linked to cookies will be automatically deleted after 14 months. The maximum lifetime of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

Legal Basis

The legal basis for this data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR and § 25 para. 1 sentence 1 TTDSG.

Withdrawal

You can withdraw your consent at any time with effect for the future by opening the cookie settings and changing your selection there. The lawfulness of processing based on consent before its withdrawal remains unaffected.

You can also prevent the storage of cookies altogether by adjusting your browser software settings accordingly. However, if you configure your browser to reject all cookies, it may limit the functionality of this and other websites. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by not giving your consent to the setting of the cookie via our cookie settings.

Further information on the terms of use of Google Analytics and data protection at Google can be found at https://marketingplatform.google.com/about/analytics/terms/us/ and at https://policies.google.com/?hl=en.

Google Tag Manager

We use the so-called Google Tag Manager. This is a service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This tool allows us to manage other tools. The Google Tag Manager itself does not use cookies and does not collect any personal data. However, the tools managed via Google Tag Manager may use cookies. If you give or withdraw your consent, it applies to all tools managed via Google Tag Manager.

Further information can be found at http://www.google.de/tagmanager/use-policy.html

Legal Basis

The legal basis for processing your data is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. This means that this tool is only used after your corresponding consent.

Consent / Withdrawal

You can give your consent in the cookie settings.

You have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

You can withdraw your given consent in the cookie settings.

Google Maps

Our website uses the product Google Maps from the provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you consent to the collection, processing and use of the automatically collected data by Google Inc, its representatives and third parties.
The terms of use of Google Maps can be found under "Terms of use of Google Maps".

The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Google Maps activate/deactivate

Rights of data subjects

You have the right:

• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
• in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us
• in accordance with Art. 17 GDPR, to request the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims
• in accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if the accuracy of the data is disputed by you, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR
• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller
• in accordance with Art. 7 para. 3 GDPR, to revoke your consent to us at any time. As a result, we may no longer continue the data processing that was based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.

Right to object

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation. If you wish to exercise your right of revocation or objection, simply send an e-mail to info@belution.de.

Data security

We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

Up-to-dateness and amendment of this privacy policy

This privacy policy is currently valid and was last updated in March 2025.

It may become necessary to amend this privacy policy as a result of the further development of our website and offers or due to changes in legal or official requirements. You can access and print out the current privacy policy at any time on the website at www.belution.de/en/privacy-policy.